About Us


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New Zealand's longest leading manufacturer and supplier of products for the decorative concrete industry

Permacolour, formerly New Zealand Decorative Concrete Supplies, was established in 1992 and is now recognised as New Zealand's longest-leading manufacturer and supplier of concrete colourants including iron oxides, sealers, additives, tools and other products for the decorative concrete industry.

Permacolour is owned and managed by Brian O’Keeffe who has been in the concrete industry for over 40+ years. With considerable experience ranging from owning a concrete contracting business to manufacturing and distribution, he is extremely knowledgeable and provides valuable practical assistance to customers.

Permacolour can provide solutions for your decorative coating needs, such as:

  • Walls (internal and external)
  • Floors (driveways, patios and internal floors)
  • Stamped concrete
  • Sealers
  • Additives
  • Waterproofing
  • Concrete admixtures
  • Anti-slip coatings and additives
  • Concrete tools
  • Hiring of equipment (grinders, stamped concrete mats)

In 2006 Brian O’Keeffe signed a sole distributorship contract with Oxerra Pigments which is now the second largest manufacturer of pigments (iron oxides) in the world. Purchasing directly from the manufacturer has enabled Permacolour to be the most competitive supplier of iron oxides in the industry.

Permacolour has been marketing a range of iron oxides in water soluble bags that have become extremely popular. The range comprises of 45 standard colours and we offer a custom blending service at the manufacturing plant in New Plymouth so offering an unlimited range of colours for supply. The product is bagged to suit one cubic metre and 0.2 cubic metre concrete loads, for 20-25MPA. For high MPA custom bagging is available.

Permacolour, in partnership with Oxerra Pigments, can offer ready-mixed companies and paving manufacturers, the Cathaymat 100 Colour Batching System that can be programmed with up to 100 colours. These are produced to handle the companies FF grade iron oxide and titanium dioxide. The Colour Batching System can be installed at larger ready mixed and paving plants where there is a high demand for colour.

Permacolour (New Zealand Decorative Supplies) has been innovative with its research and development in high quality, aesthetically pleasing finishes reflecting nature in concrete. We provide factory direct, state of the art products and services to:

  • Architects
  • Ready mix
  • Specifiers
  • Landscape designers
  • Concrete placers
  • General contractors and builders
  • Decorative applicators
  • Homeowners
  • Manufacturers

Your one-stop-shop for a complete range of products

Permacolour is a one-stop-shop for the complete range of Permacolour colourings, release powders, imprinting mats (sale and hire), decorative overlay products, hand tools, machinery, sealers and specialist additives.

With warehouses in Auckland, New Plymouth and Christchurch and distributors in the North and South Islands as well as a national freight network, Permacolour is able to provide an efficient, cost-effective service New Zealand wide as well as to the export market.

With our 40+ years of expert knowledge and experience in the industry, you can rely on Permacolour for a friendly, comprehensive technical backup service.

All our staff are trained to put the customer first and pride themselves on Customer Service, giving you the best possible options to meet your requirements and make your journey with Permacolour a memorable one.