Meet the team


Brian O'Keeffe

Managing Director

Brian O'Keeffe started Permacolour in 1992 and never looked back. As a skilled concrete placer and with the need for something more, Brians energy and drive motivated him to start Permacolour (formerly New Zealand Decorative Concrete). With over 30years of experience under his belt, Brian has developed some of the best decorative coatings and sealers on the market today. He is referred to as the concrete guru and well respected within the concrete industry. When Brian isn't in the office or on the job site, you will find him at the shooting range, out fishing on the boat or catching up with friends for a beer.

Kaitlyn Hofmans-Walter

Sales and Administration

Kaitlyn joined the Permacolour team in August 2018, after spending the year in Australia. She enjoys assisting customers and is dedicated to ensuring orders can be fulfilled. Kaitlyn is a bubbly employee who enjoys exercising and socialisation. She can often be found spending her free time either at the gym or with family, friends and her cats.

Akaysha Russell

Sales and Administration

Akaysha joined the Permacolour team in January 2019. She thoroughly enjoys working within the Sales and Administration team. Akaysha enjoys exploring new places and spending time with her friends and family.

Wayne Clifford

Factory Manager



Brad Foster

Manufacturing and Distribution

Casey Makai

Manufacturing and Distribution

Jared O'Keeffe

Manufacturing and Distribution

Sharon Gore

Sales Manager - North Island

Sharon has been with Permacolour since Jan 2015 having come from a background of Landscaping and 14 years in the wine industry. Decorative concrete is a far cry from selling wine but the industry itself is both challenging and rewarding. Sharon's time spent landscaping and the many projects completed,  has armed her with the knowledge and expertise needed to take on this role. Sharon's a country girl who enjoys spending time with horses and getting outside doing hard labor around her little farm.


Mark Collins

Branch Manager / Upper North Island Sales Rep

Mark joined Permacolour in February 2019. Previously Mark ran his own concrete placing business for several years and has a great knowledge about concrete. Mark also ran his own business running fly fishing trips in Taupo. In the weekend you are guaranteed to find Mark somewhere in the outdoors.


Les Hyland

Branch Manager


Les has worked in the concrete industry since 1992 both in sales roles and branch and warehouse management in the South Island. He particularly enjoys the regular customer contact and working with the Permacolour team to ensure we deliver quality products and service every time. Les is a passionate and LONG SUFFERING West Ham United fan since 1964, and enjoys watching both rugby and cricket. His other interests include harness racing, travel, good food and wine.

Frank Reynolds

Customer Services/ Warehouse Manager


Frank has spent the past 11 years involved in customer service/sales in the concrete industries. He enjoys assisting contractors and helping their clients making decisions on colour, finishes etc. for their projects. He loves to watch sport and travel.

Shaun Hyland

Storeperson / Customer Service


Shaun has been part of the Permacolour team since September 2015. He has spent the past 16 years working in a store person/customer service role for suppliers within the concrete industry. His hobbies include photography and travelling.