Meet the team


Brian O'Keeffe

Managing Director

Brian O'Keeffe started Permacolour in 1992 and never looked back. As a skilled concrete placer and with the need for something more, Brians energy and drive motivated him to start Permacolour (formerly New Zealand Decorative Concrete). With over 30 years of experience under his belt, Brian has developed some of the best decorative coatings and sealers on the market today. He is referred to as the concrete guru and well respected within the concrete industry. When Brian isn't in the office or on the job site, you will find him at the shooting range, out fishing on the boat or catching up with friends for a beer.

Akaysha Russell

Office Manager

Akaysha joined the Permacolour team in January 2019. She enjoys keeping busy in the weekends with friends & family.

Amelia Sanger

Sales and Administration

Amelia joined the Permacolour team in September 2020. She loves getting outdoors and baking treats.

Wayne Clifford

Factory Manager

Brad Foster

Manufacturing and Distribution

Casey Makai

Manufacturing and Distribution

Jack Foster

Manufacturing and Distribution

Jeremy Wadsworth

Manufacturing and Distribution


Holly Ruebe

Sales and Administration


Holly joined the Permacolour team in April 2022. Feel free to come have a chat about all your concrete needs with her. She's pretty busy with 2 kids and a grandson who take up a lot of her time, she loves to cook, read and spend time with family and friends.

Josh Trotter

Warehouse Storeperson

Josh joined the Permacolour team in April 2024. He is super excited to learn all about our products and enjoys spending time with family , taking his kids to the playground and playing video games with his partner.


Les Hyland

Branch Manager


Les has worked in the concrete industry since 1992 both in sales roles and branch and warehouse management in the South Island. He particularly enjoys the regular customer contact and working with the Permacolour team to ensure we deliver quality products and service every time. Les is a passionate and LONG SUFFERING West Ham United fan since 1964, and enjoys watching both rugby and cricket. His other interests include harness racing, travel, good food and wine.

Wayne Lang

Customer Services/ Warehouse Supervisor

Wayne is an ex-concreter who brings 15+ years of knowledge and experience specialising in decorative concrete. He is a die hard Crusaders fan who spends his spare time with his family, watching his kids sports on Saturday mornings and tinkering with his vintage car….GO THE CRUSADERS!!!!

Shaun Hyland

Inventory, Logistics / Customer Service


Shaun has been part of the Permacolour team since September 2015. He has spent the past 16 years working in store person/customer service roles for suppliers within the concrete industry. His hobbies include photography and travelling.